If you’re a cybersecurity startup trying to scale, chances are you’ve been told to “build your channel.” Sounds good in theory—until you try to do it.
Channel sales isn’t just about finding resellers. It’s about building real relationships, aligning incentives, enabling your partners, and managing deals across a multi-touch pipeline. Most early-stage teams simply don’t have the time, experience, or resources to do this well.
That’s where Channel as a Service (CHaaS) comes in.
What Is Channel as a Service?
CHaaS means outsourcing your channel strategy, enablement, and execution to a team that’s done it before-successfully, repeatedly, and with the right network already in place.
It’s the difference between trying to guess your way through partner relationships and working with someone who already knows how to navigate the ecosystem.
Why Traditional Channel Building Fails
Here’s what we see all the time:
- Startups sign a few partners… and never see revenue
- There’s no enablement, no support, and no incentive alignment
- Internal teams don’t know how to manage the pipeline
- The whole strategy becomes reactive, not proactive
And worse, it eats up time that could have gone to growing the business.
What You Need Instead
✅ Trusted relationships with resellers and MSSPs
✅ Clear messaging that partners can actually use
✅ Ongoing sales support and partner engagement
✅ Technical enablement that empowers—not overwhelms
✅ A strategy designed around your growth goals
At Syphered, we’ve built successful channel programs for over two decades. We plug you into a system that already works, rather than starting from zero.
It’s Not Just About Speed—It’s About Scale
We don’t just help you launch a channel.
We help you build a channel that lasts.
One that grows with your business.
One that gets your product into the right hands—faster.
One that your investors will thank you for.
Ready to scale with less stress?
Let’s talk about what Channel as a Service could look like for your team.
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