What is Channel as a Service (CHaaS)?
Channel as a Service (CHaaS) is the fastest, most efficient way for a scaling startup—especially in cybersecurity—to build a successful, revenue-generating partner channel. It means outsourcing your entire channel strategy, enablement, and execution to Syphered, a team that already has the proven processes and the right network in place.
Building a channel traditionally often fails due to a lack of:
- Real partner enablement and support.
- Incentive alignment.
- Internal resources to manage a multi-touch pipeline.
CHaaS eliminates this guesswork and replaces it with a working system built over two decades of successful channel program development.
How Syphered's CHaaS Accelerates Your Scale
We plug you into an ecosystem that already works, allowing you to skip the painful, resource-draining startup phase and jump straight to scaling.
Partner Ecosystem Access
Leverage the 25+ years of relationships we have fostered with resellers and MSSPs across North America, including our extensive Canadian Channel ecosystem.
Market Expansion & Reach
Go deeper and wider in accounts you may not have access to today, reaching new customer segments and potentially international markets.
Sales Pipeline Growth
Utilize our partner network's sales engine to drive consistent pipeline growth and boost sales efforts immediately.
Strategic Contracts
Gain an advantage with pre-existing Partner contracts/MSAs with large strategic customers.
Full Partner Enablement
We ensure partners have clear messaging, ongoing sales support, technical enablement, and incentive alignment to successfully sell your product.
Marketing Support
Our service includes integrated marketing strategies to enhance your visibility and customer engagement through the channel.
Why Choose Syphered for CHaaS?
- Experience: We have built successful channel programs for over two decades.
- Network: Our extensive ecosystem is already in place.
- Scale: It's not just about speed; it's about building a channel that lasts and grows with your business.
- Focus: It frees your internal team to focus on core business growth while we manage the complexity of channel sales.