Meet Our Dynamic Team
Meet the dynamic minds behind Syphered—an interdisciplinary team of strategists, technologists, sales leaders, and creatives united by a passion for innovation and impact. With deep expertise across sales, cybersecurity, IT, and marketing, our team partners closely with clients to turn bold ideas into scalable growth.
Edward Gobin is the CEO and Founder of Syphered, bringing over 25 years of leadership experience in cybersecurity and B2B technology sales. He has a proven track record of helping organizations accelerate growth through strategic sales execution, channel development, and high-impact go-to-market strategies.
Edward has held senior roles with leading technology companies including Dell, Lenovo, HP Canada Inc, Difenda, Jump IT, and BlackBerry. Throughout his career, he has built and led high-performing sales teams, closed complex multi-million-dollar deals, and developed long-term relationships with clients across North America.
At Syphered, Edward specializes in Sales as a Service, Fractional Sales Leadership, and Channel Strategy, helping cybersecurity vendors and IT providers scale efficiently without the overhead of a full in-house sales organization. Known for his consultative approach and deep industry insight, he helps clients translate innovative cybersecurity solutions into clear business value, reach key decision-makers, and establish predictable revenue engines
Michael Braganza is a seasoned IT executive with experience across the full technology lifecycle, from hands-on engineering to Chief Information Officer leadership. He specializes in IT strategy, budgeting, system implementations, and day-to-day operations, helping organizations improve efficiency while strengthening security and compliance. Throughout his career, Michael has streamlined IT budgets, enhanced security postures, and ensured adherence to regulatory and legal standards without compromising performance. Drawing on experience across multiple industries, he delivers pragmatic IT roadmaps that align technology investments with business objectives while reducing operational costs.
Gary Chow is a senior IT executive with extensive experience leading infrastructure and security initiatives within wealth management and financial services organizations. He played a pivotal role in launching a Charter 1 bank, where he established robust IT infrastructure, security frameworks, and operational processes. Throughout his career, Gary has focused on securing, streamlining, and modernizing IT environments while optimizing business processes. He brings a pragmatic, executive-level perspective to infrastructure and security strategy, helping organizations safely leverage emerging technologies to drive transformation.
Prithu Prakash is a visionary technology executive with over 30 years of global leadership experience across healthcare, defense, telecommunications, and manufacturing. His expertise includes enterprise digital transformation, cybersecurity and risk governance, healthcare technology integration, AI-driven automation, and enterprise architecture. Prithu has led large-scale hospital transformations with zero downtime, prevented multimillion-dollar cost overruns, executed national defense communications deployments, and built AI-powered ERP and predictive maintenance platforms. With an engineering background and MBA, he has held senior leadership roles at leading organizations, consistently delivering resilient, scalable, and well-governed technology outcomes.
Rob Magri is a sales and channel executive with over 20 years of experience driving enterprise growth across SaaS, cloud, and infrastructure markets. He combines strategic go-to-market execution with strong C-suite engagement and deep technical understanding to deliver multimillion-dollar revenue outcomes. Rob is highly skilled in channel and alliance management, executive relationship building, and value-based sales methodologies including MEDDIC and Challenger. His certifications and hands-on leadership enable him to align technical solutions with business strategy, accelerating scalable and sustainable growth.
Joseph McHugh is a Principal Consultant specializing in enterprise private and public sector sales strategy and opportunity capture. He is highly skilled in Challenger Sales methodologies, C-suite relationship development, and complex solution selling across SaaS, AI, Big Data, cloud technologies, and advanced telecommunications. Over his career, Joseph has generated more than $35 million in one-time sales and secured $40 million in recurring revenue through strategic business development. With experience at organizations such as Teradata, BCE Emergis, and Hydro One Telecom, he brings a deep understanding of enterprise purchasing drivers and excels at positioning innovative solutions in competitive markets.
Alex Raransky is a sales optimization and CRM management leader with deep expertise in advanced prospecting, AI-driven sales workflows, and revenue generation across enterprise and SMB markets. He has consistently delivered strong ROI and pipeline growth by designing data-driven sales processes that improve efficiency and accelerate year-over-year revenue performance. Alex’s career spans international development, enterprise CRM specialization, and U.S. market expansion, including leading complex data migrations and supporting high-value client acquisition. Combining hands-on sales leadership with studies in AI tools and cybersecurity, he partners with organizations to modernize sales structures, blending high-touch human engagement with scalable AI-enabled execution.
Iresh Perera is a dynamic channel sales leader specializing in B2B SaaS growth through strategic partner ecosystems. His expertise includes channel and account development, consultative selling, pipeline management, forecasting, and executive stakeholder engagement. Iresh has a proven track record of driving revenue by uncovering client needs through discovery, delivering impactful product demonstrations, and negotiating high-value contracts for SMB clients. Highly proficient in CRM platforms and AI-driven sales tools, he empowers partners and customers alike to adopt innovative technologies that increase productivity, reduce costs, and accelerate business outcomes.
Riya Shukla is a technical sales leader with a strong foundation in infrastructure, cloud computing, and systems optimization. She has supported enterprise-scale environments at organizations such as IBM and JTI, where she evaluated infrastructure needs, optimized cloud solutions, and contributed to scalable system design. Riya brings hands-on expertise in Azure, technical support, and cross-functional collaboration, enabling her to bridge technical complexity with business requirements. With an engineering background and entrepreneurial training, she delivers practical, customer-focused technical solutions that support growth and operational resilience.
Selassie Susuawu is a versatile cybersecurity and IT governance leader with over a decade of experience securing and optimizing technology environments across logistics, fintech, and managed IT services. His expertise spans cybersecurity, IT governance and policy, ITIL process management, technology operations, digital migrations, usability, and risk management. Selassie has led the development of comprehensive IT governance frameworks, achieved over $500,000 in cost savings through operational improvements, and driven measurable gains in service efficiency and incident resolution. With advanced education in cybersecurity, human-computer interaction, and information systems, he aligns security strategy with organizational goals for both private and public sector organizations.
Known for working tirelessly towards the best solution possible, Mike is driven by an ingrained sense of service excellence and an excessive quantity of caffeine. He is able to move seamlessly between business friendly “tech speak” and low-level product development conversations with vendors. Mike has led an enterprise Engineering & Operations team while still retaining all the technical skills of a specialized consultant. With over 20 years’ experience in IT management and consulting in the international financial sector, Mike combines a wide breadth of technology knowledge with specialized expertise in the demands of continuously available environments.
Rifa Tahsina is a visionary creative leader with over 15 years of experience spanning graphic design, print, and digital marketing. She specializes in transforming ideas and narratives into compelling visual identities that bring brands to life and drive measurable growth. With a strategic eye for storytelling and design, Rifa bridges creativity and business objectives, crafting marketing assets that resonate across social media, campaigns, and brand touchpoints. Her leadership blends artistic innovation with data-informed execution, enabling organizations to elevate their presence, strengthen engagement, and accelerate market impact.